Fara indoiala ca e greu sa educi adultii. Cu atat mai greu e sa educi o intreaga comunitate. Volkswagen si-a propus sa demonstreze ca prin distractie, este mult mai usor sa schimbi comportamente. Asa a aparut The Fun Theory. Producatorii campaniei au dat trei exemple de actiuni care sa demonstreze eficacitatea the fun theory: The [...]
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